WUETHRICHFUERST stand for the idea of creating fashion regardless of season or collection oriented thinking. Driven by their aesthetic belief of combining feminine elegance with a masculine lack of attention, WUETHRICHFUERST develop a continuous collection of sorts by constantly adding small series of clothing and individual objects, thus allowing the collection to constantly evolve and grow over time. 

The fashion designer Karin Wüthrich and the graphic designer Matthias Fürst co-founded the label in 2015 after completing their master studies at the Academy of Arts and Design Basel.

WUETHRICHFUERST is based in Switzerland.